brands are being built in social,
whether they like it or not.
Thanks for stopping by.
I’m amanda wallace,
A social-first creative, lifelong storyteller, and empathy-based leader.
quick TL;DR
I believe creatives do their best work when motivated and supported by “servant leadership.”
To me, the only ego in the room should be the work.
Whenever possible, beyond the concept itself, I love crafting empowering, positive productions, end-to-end.
I help drive social-first transformations, because social lives at the center of all brand narratives (…whether brands like it or not).
I currently lead all of north america-based google and youtube social creative for monks.
what you get in a nutshell
leadership
Empathy-based. Proactive.
I’m always evaluating how teams are structured, and evolving the way we all work together across departments to optimize our work while prioritizing happiness and growth.
creative direction
Innovative. Boundary-pushing. Social-first.
Would you want to see this video in your feed? Or stop to read this website? That’s my measure. I want everyone on the team to want to stop and pay attention to the work, or it’s not there yet.
storytelling
Brand-shaping. Cohesive. Evolving.
One of the larger narrative challenges brands face is how to shape a cohesive story and tone of voice that is also flexible enough to adapt per platform. I specialize in helping brands delineate how they show up, where, and why.
I’m proud of my track record of SHAPING AND leading successful creative teams, and executing innovative campaigns for global brands.
One of the things I love most is mentoring creatives. I lead with positivity while pushing my teams to want to grow, learn, and leave their comfort zone. I believe I have a rare talent for crafting and implementing processes, corralling departments to track towards the same goals, and mentoring creatives to do the best work of their careers.
I'm passionate about movement, wellness, sustainability, and the power of innovative storytelling.
let’s chat
Interested in collaborating? Reach out and let’s see if it’s a match. I always look forward to new connections.