Thanks for stopping by.
I’m amanda wallace,
A steward of creative excellence, lifelong storyteller, and empathy-based leader.
quick TL;DR
I believe creatives do their best work when motivated and supported by “servant leadership.”
To me, the only ego in the room should be the work.
I believe in constant evolution and innovation, and that it leads not only to the best work, but the happiest teams
Whenever possible, beyond the concept itself, I love crafting empowering, positive productions, end-to-end.
I creatively lead the story team AT KETTLE, where our work spans social, web, campaign, and the art of bringing rebrands to life across digital.
what you get in a nutshell
leadership
Empathy-based. Proactive.
I’m always evaluating how teams are structured, and evolving the way we all work together across departments to optimize our work while prioritizing happiness and growth.
Innovation
AI that’s not for the sake of saying you use AI. In-depth deployment of solutions that reimagine how teams work, what work is possible, and what the most innovative and helpful delivery looks like.
I want everyone on the team to want to stop and pay attention to the work, and to be involved in something fresh and exciting and new and scary in the best way possible.
storytelling
Brand-shaping. Cohesive. Evolving.
One of the larger narrative challenges brands face is how to shape a cohesive story and tone of voice that is also flexible enough to adapt per platform. I specialize in helping brands delineate how they show up, where, and why.
I’m proud of my track record of SHAPING AND leading successful creative teams, and executing innovative marketing strategies and campaigns for global brands.
One of the things I love most is mentoring creatives. I lead with positivity while pushing my teams to want to grow, learn, and leave their comfort zone. I believe I have a rare talent for crafting and implementing processes, corralling departments to track towards the same goals, and mentoring creatives to do the best work of their careers.
I am passionate about health & wellness, sports, connecting with friends and family through cooking, and telling stories to inspire a joyful life.
let’s chat
Interested in collaborating? Reach out and let’s see if it’s a match. I always look forward to new connections.