I’m a Creative leader, brand storyteller, and mentor.
I lead with positivity. I want my teams to feel heard and motivated to do the best work of their careers. I want them to grow, and above all, look out for each other.
I am lucky enough to be on the cutting edge of social media, and to be well-educated and well-versed in the bold, bucking-the-trend moves it takes for brands to genuinely resonate with Gen Z and Millennials. I feel grateful to have had the freedom to operate in a space where experimentation is encouraged, and in that space, have learned that cohorts, cultural context, and constant evolution matter above all.
as a manager,
What’s my next move?
To take on a substantial leadership position at a brand or agency committed to wellness, movement, a sustainable future, human and women’s rights, or innovation.
Proud mama of 2 basset hounds, I eat, breathe and sleep art, music, tech, science, health, and the best kind of trouble.
I Took this on a recent trip to Japan. This is Lake Toya, Hokkaido. a relaxing place, it serves as a reminder to take a breather.
work experience
Group Creative Director, Media.Monks (“Monks”)
2024-Present
Currently lead all of Google and YouTube social for MediaMonks (“Monks”) across North America, while also coordinating efforts globally to ensure brand cohesion and a unified vision. We are helping to evolve the way all marketing is approached within Google, crafting social at the center to drive not just social creative, but marketing at every touchpoint.
In addition to creatively leading this vision for all of our Google and YouTube social across North America, I am spearheading the restructure of the team, setting up roles and responsibilities, and implementing AI adoption across all aspects of creative.
My team recently launched the @GeminiApp handle on X, and have a new big win about to be announced. In 2024, we activated YouTube at the Olympics and Paralympics, and lead several Google and YouTube social sub-handles across Instagram, Facebook, X, TikTok and Discord.
Creative Director, Copywriter, Vaynermedia
2022-2024
Led one of Vayner's newest accounts—Ticketmaster (Scope: $2.7M, 9 creatives). We were tasked with rehauling their brand reputation on social media, as well as launching their presence on TikTok. For the first time ever, we marketed and activated around their key partnerships, including the NFL, NBA, and NHL, while strategically repositioning them in the music and culture space and revamped their community management.
I also led the Toyota (Scope, $2M, Parts & Services social and e-commerce, 5 creatives), TikTok (Scope: $2M, social AOR, 8 creatives), and Club Pilates (Scope: $3M, 11 creatives) accounts. Club Pilates was another net new client in the building, and we executed social, paid media, and brand marketing initiatives for retention and acquisition.
I managed 20-25 creators, 2-3 copywriters and 2 art directors, and had the absolute best time mentoring and learning from them every day.
Creative Director, Copywriter, VMLY&R
2021-2022
As co-lead on the Intel account, I was part of a global effort to reintroduce one of the world's leading tech brands to a world that only knows them for "chips." As part of that effort, we amplified stories of innovation across multiple sectors and key partnerships, and executed two global campaigns for the Beijing and Tokyo Olympics to celebrate their major sponsorship. This was a real creative challenge, with COVID rules in place during the Beijing Olympics in particular.
Co-led new business pitches and contributed to agency growth.
associate Creative Director, Copywriter, javelin
2020-2021
Co-led multi-platform campaigns for AT&T, driving impactful results.
Directed COVID-friendly shoots to deliver original content.
Spearheaded a Voter Registration Drive for Javelin and Omnicom, supporting DE&I initiatives.
associate Creative Director, Copywriter, the woo
2018-2020
Co-pitched and won Warner Bros. as a new client.
Concepted, oversaw executions and led creative teams, campaigns, and product launches for Warner Bros., Motorola, Coty, Bosch, Sebastian.
Owner/Operator, The Lexington Bar
2018-2020
My husband and I purchased and co-owned/operated a local music venue and beer and wine bar in downtown Los Angeles. Together, we renovated, rebranded, and revived a failing establishment and in under two years, turned it into a thriving haven for creativity, community gathering, and live performances.
a litte more
awards
Telly, Silver, Online Commercials, Warner Bros., She's Like Me, 2019
SXSW, Finalist, Innovation. Toyota Mirai Launch, 2018
Best Screenwriter, Northwestern University, 2003
certifications
WSET Level 1 (May 2023)
WSET Level 2 (February 2024)
SKILLS
Creative Direction, Brand Storytelling, Narrative Storytelling, Social, Marketing, Leadership, Management, Creative Planning, Staffing, Process Implementation, Mentorship
in more detail:
Exceptional writing and conceptual skills
Sharp and nuanced approached to brand narratives and platform-specific tone of voice
Strong “big-picture” thinking
Deep understanding of social trends and emerging platform features
Experience in leading creative across the entire customer journey via all touchpoints, including social, digital, OOH, in-store and web
Outstanding communication, mentorship and team management skills
Established reputation for positive and proactive leadership style
EDUCATION
Northwestern University
B.S., Communication, 2000-2004
Major: Radio/Television/Film
personal interests
Wellness, longevity, fitness, health, sustainability, voting rights, women’s rights, wine, regenerative agriculture.
