the ask: Launching Ticketmaster on tiktok, and revamping its presence across platforms.
the challenge: Launching a brand on tiktok with a notoriously challenging reputation 👇👇🏼👇🏾👇🏿
our solution:
To truly drill down into what draws people to Ticketmaster, despite their visceral emotions:
Fandom. and a love of live events.
We weren’t afraid to get emotional, in the best way possible.
Two areas Ticketmaster felt comfortable exploring included their key partnerships with the NFL, NBA, and NHL. Knowing this, we headed out at games and leveraged trends to celebrate being there live, to hype priority moments and products, and to turn it all into social-first, fan-first content.
We tapped into specific fandoms, at important moments,
including showing Brooklyn Nets fans that nothing beats the sounds, the tastes, the vibes you get from being there.
We featured ticketmaster product offerings from a fan-first pov,
leveraging an upcoming Blake Shelton concert to educate fans about setting a reminder.
we also launched their new brand platform on social.
Getting out to a live event takes effort, so knowing just how special it is to experience an event in person is where we realized Ticketmaster can own the conversation.
Being there live hits different. It’s the sounds. The smells. The celebrations. The frustrations. The emotions that hit you before, during, and after your favorite team plays, or musician performs, beckon you to:
Make more memories live.
We helped Ticketmaster launch its new brand platform, and found ourselves engaging fans, and even garnering positive sentiment, on TikTok and beyond.
still my all-time fave:
With 34k views on IG and a like from the Atlanta Falcons, unprompted. 🔥
