Our challenge: to assemble a global production, in three weeks, that would help youtube stand out from other brands’ olympics noise across platforms.

…all without mentioning olympics. or alluding to events.

our solution:

To craft our own friendly competition amongst all of the various creators flocking to Paris from all over the world.

We were lucky enough to partner with incredible talent, including Olympian Lolo Jones.

Our approach included a mix of “challenges” and “this or that”-style prompts. All concepts were carefully crafted and intentionally designed to be inclusive, internationally-friendly, Olympics and Paralympics-adjacent without violating IOC rules, and engaging to both our audience and also the creators graciously playing along.

the real accomplishment

Outside of impressive performance and engagement, the real accomplishment here was the ability for Monks teams to come together from around the world. For weeks and weeks, we had teams joining calls from LA, New York, Mexico City, Bogota, Buenos Aires, London, Paris, Madrid, and Amsterdam.

The division of roles and responsibilities was dizzying, and absolute accountability and trust was vital. Decisions were being made in Paris while other time zones were asleep. One region edited video as another crafted copy.

Monks came together and showed up for this truly Olympic-worthy feat, and I’m proud to have helped guide the team through an effort that won us more business with client, including more international productions, in the year ahead.